Websites

We build websites that are visually appealing, functional, easy-to-navigate, and interactive. One of our top priorities is that our websites be SEO-friendly (Search Engine Optimized).

Websites are no longer just a “cover” or an electronic “business card.” Websites today are full of capabilities and help potential customers start their research online. The content is managed to engage customers at different levels, from a quick browse to an in-depth search.

The web offers exciting new ways to interact, from engaging in the social media experience to making an effective investment in search engine optimization. We utilize all these tools to make sure you’re reaching your target market wherever they might be looking.

Videos

BAM makes a whole range of videos, from quick web-based videos to super produced professional videos. Videos are a great way to engage your target market and to make a big impact.

If a picture is worth a thousand words, a moving picture is worth a million! Videos are the ultimate resource to establish an emotional connection with your audience. Engage people visually: walk them through a community, do an interview or record a live testimonial. Videos can take you places in a minute. Since the launch of YouTube.com, videos have become a handy medium to spread cost effective marketing on the internet.

Eblasts

From eblasts to community blogs and Twitter and Facebook campaigns, we design, recommend, and manage all your online marketing.

We design emails to blast out to registrants and homeowners of our clients’ new home communities, VIP lists, broker lists and more; we design based on the targeted database. Maintaining interaction and keeping interest levels high are key goals of our eblast campaigns. We design eblasts that are attractive, punchy and to the point.

Just as important as the design, however, are the other tools we employ to ensure the success of our eblast campaigns. Our eblasts have the design components and subject lines that will keep them out of junk mail, and are deployed at specific times to optimize open rates, amongst other measures.

Social Media

It’s a (Digital) Revolution Out There

• Fact: most homebuyers begin their search online.
• Fact: people spend increasing amounts of time socializing online.

Put two and two together, and you’ll see why social media is the new word-of-mouth. Except it’s much more powerful, and works much faster.

Want to create a sense of community, increase recognition, drive traffic and sales, and create enthusiastic brand evangelists? We’ll whip up just the right social media presence for you, whether it’s a Facebook page, a Twitter account, a blog, or best of all, all three.

Logos

Let us brand your next community. We carry the visual ID of a community seamlessly through the entire project’s campaign.

A logo is the visual representation of the essence of a brand. A good logo expresses a whole idea in synthesis with the right mix of colours, typefaces, images or icons.

We strongly believe that a good logo should have personality, be recognizable and memorable, strongly appeal to its target market and have excellent reproduction quality in every media available. Its style should be consistent throughout the campaign.

Themes

We find or create points of differentiation for a community – whether the fabulous setting or the interior features and finishes – and theme your marketing around one enticing premise.

Print Ads

From Homes Magazine to the Toronto Star, you’ve probably seen our work before! We create ads that make a big impact and get responses.

Print ads are key pieces in the building industry, since one of the main sources of information for new buyers is print media. To achieve effective results, any marketing communications effort should follow these five fundamental principles: 1. Attract attention, 2. Appeal to your audience, 3. Communicate your advantage, 4. Prove your advantage, 5. Motivate your audience to action.

On & Off-site Signage

From permit applications to design and fabrication, we handle all your signage needs.

It’s not just an arrow! Effective, clear and eye-catching signs are an integral part of all our campaigns. We guide your target market to their new homes. Either in a subdivision or in an urban grid, signs are the pathfinders to the main landmark that is your destination.

Brochures & Inserts

Brochure packages are crucial ingredients when selling new homes. We create brochures that impress, inform, and dazzle potential homebuyers.

Can you fit all the emotions of buying a new home into a book? The answer is yes! A compelling brochure tells you the story behind the builder, the community, the unique selling proposition, the features and finishes and more. The brochure is an integral piece of the project that shares the lifestyle and vision behind a new home community.

Displays

We treat our clients’ sales centres like retail spaces, always aiming to make a big impact.

Renderings

From traditional watercolour to up-to-date digital, we’ll give you quality renderings in a style that complements the theme of your community.

At BAM we pay special attention to deliver the unique vision of a new project, and sometimes the most effective way to do so is by using compelling illustrations. Usually the illustration provides a point of view that technical drawings can’t achieve. Home and community renderings help an un-built community come to life.

Sales Centres & Hoardings

Interior design, space plans, and more. We make sure your sales centre is both stunning and functional.

This is where the magic happens! We treat our sales centres as retail spaces to deliver the ultimate customer experience.

Merchandising

We maximize your sales through intelligent use of product design, selection, packaging, pricing, and display, making your product irresistible to potential customers.

Décor Centres

We help you wow your homeowners and increase upgrade sales with impressive retail spaces that give the consumer an emotional experience.

Décor centres are retail spaces, and we maximize their potential by treating them as such. Optimizing both the customer’s experience and the builder’s profitability, we design décor centres so that they’re stunning, exciting, and emotional places, highly conducive to selling.

Click the images below for more photos of each Décor Centre

Direct Mailers

From reaching the masses to extremely targeted direct mail campaigns, we handle everything from design and printing to postal walk research and Canada Post mailing services.

In a holistic marketing campaign that is target oriented, the direct mail is a key factor in reaching the right audience for your product. The new home industry uses geographic demographics to approach potential customer in specific areas. But it takes more than just reaching their mailboxes. Direct mail pieces should stand out from the competition and inform potential buyers about the benefits of a new home community in seconds. We work to make our direct mail pieces compelling and attractive with strong messaging.