Challenge: Revitalize The Village, a picturesque community in Niagara-on-the-Lake that was suffering from low traffic and lack of awareness from potential buyers.

Strategy: Use eBAM to raise awareness of The Village community online, and to draw potential homebuyers to their website (and therefore, eventually, their presentation centre).

Solution: We built The Village a brand new website (www.thevillageniagara.com) to communicate everything that The Village has to offer. The website goes beyond showing traditional information, for example about the homes available for purchase and the great incentives. It also includes lots of information about the Niagara-on-the-Lake community, what makes The Village so special (including a Meet Your Future Neighbours section, details about community features, and extensive photo galleries), and an Events Calendar that shows visitors all the daily goings-on in Niagara-on-the-Lake, serving as a great incentive for out-of-towners to make the trip to NOTL. The website is built to be extremely SEO-friendly (Search Engine Optimized), and its Google ranking for various keyword searches increases weekly. We also utilized SEM (Search Engine Marketing), using Google ads to help draw potential buyers to the site who may not otherwise have heard of The Village. The website includes links to The Village’s community blog, and Facebook and Twitter pages. The community blog has been especially useful in creating a sense of the community that The Village, and Niagara-on-the-Lake, offers, with community events, links, and photos posted weekly.

Results: Web traffic has dramatically increased since we launched the new website, and search engine visibility (SEO) continues to increase weekly. The increased online traffic has transferred into increased traffic at the Niagara-on-the-Lake presentation centre.